Last night saw the launch and re-opening of one of Sydney’s Northern Beaches much loved and premier department stores, Myer, at Westfield Warringah. I attended the preview and newly designed store, with former Miss Universe Jenifer Hawkins reigning in the celebrations and welcoming VIP members and shoppers to explore the revived shopping destination.
Models lined the black carpet with towers of sparkling and tables of treats greeting guests upon arrival. Myers’ Ambassador Rachel Finch introduced Myer CEO Richard Umbers before the radiant face of Myer, Jennifer Hawkins, stepped up to chat of her excitement for the store before taking to the official cutting of the ribbon for the opening.
Keeping us gents in mind, the store now features an in-store barber called ‘Fin Chop’, while Myer’s Personal Shopping Service can help take out any retail stress. Kitted out with the biggest sunglass concession in any Myer store, Sunglass Hut has the shades covered.
From the design and store layout to 60 new brands, the core was to always keep the local shoppers in-mind during the 9 month revamp; “it’s tailored to the local people” says Jen Hawkins, “I’m really proud to be involved”.
With the whole centre receiving a $310 million overhaul and ensuring the authentic indoor/outdoor shopping experience is still part of the mall, the big guns have also moved into the new Westfield Warringah including Tommy Hilfiger, H&M, Scotch & Soda, Calvin Klein Underwear and Nike to share a few.
With a predominantly monochrome interior finish that is clean and of a minimalist industrial feel, exposed black piping running along the ceiling with a colour palette kept to black metals and light grey, slate-like tiling with accents of light wood all maintain the essence of a relaxed coastal vibe.
With a coffee fix on hand at café ‘The Break’, Myer has added to their remit of new brands includes interior and homewares brand John Lewis, plus a dedicated area for your online shopping collection point ‘click and collect Myer Hub’.
Opening its doors today for all to see and just at the perfect time before the Christmas rush, it’s guaranteed to be a hit with all shoppers. To help tick the items from your Christmas list head to myer.com.au for those dapper essentials.
Robbie – Dapper Lounge
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